Plantar fasciitis (PF) is present in 10% of the population and is the most 
common cause of plantar heel pain. PF is painful, can alter daily activities and 
presents as a sharp pain localized to the plantar foot and medial heel. The 
underlying etiology involves microtrauma to the plantar fascia, specifically at 
its insertion point on the calcaneus. Successful management of plantar fasciitis 
is typically achieved with the conservative therapy approaches discussed.